By the Bye

You only get one chance to leave a LAST impression.

Thanks to Bud Caldwell for sharing this thought provoking video of a Ted talk by Daniel Kahneman – Nobel prize winner and a founder of behavioral economics.

If I have wrapped my head around this correctly, what Daniel found (contrary to popular belief), is that experiences are NOT what make people most happy. It appears our memories of these experiences (which we judge them by) are what ultimately affect our happiness.

Our "experiencing self" and "remembering self" are closely linked, but report vastly different things. The remembering self tends to only remember what happened at the end, not the total experience.

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Considering what this might mean for marketing and business (to say nothing of life in general), I can't help but think I should give more weight to the end of a customer or consumer experience.

While I am a believer in the edict, 'you only get one chance to make a first impression'.....

This talk by Daniel leaves me more concerned than ever with the fact: You only get one chance to leave a LAST impression!

A different kind of illusion. The meaning of life.

I just came across this interesting quote from Carl Jung.

In his memoir, Memories, Dreams, Reflections, Jung wrote that meaning comes “when people feel they are living the symbolic life, that they are actors in the divine drama. That gives the only meaning to human life; everything else is banal and you can dismiss it. A career, producing of children, are all maya (illusion) compared to that one thing, that your life is meaningful.”

....what if all those things that are illusion, are the necessities to make you feel that your life is meaningful?  By that token, they should not be dismissed as banal, since they produce the meaningful life.

A bit chicken/egg. but I thought it was worth sharing.