You only get one chance to leave a LAST impression.

Thanks to Bud Caldwell for sharing this thought provoking video of a Ted talk by Daniel Kahneman – Nobel prize winner and a founder of behavioral economics.

If I have wrapped my head around this correctly, what Daniel found (contrary to popular belief), is that experiences are NOT what make people most happy. It appears our memories of these experiences (which we judge them by) are what ultimately affect our happiness.

Our "experiencing self" and "remembering self" are closely linked, but report vastly different things. The remembering self tends to only remember what happened at the end, not the total experience.

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Considering what this might mean for marketing and business (to say nothing of life in general), I can't help but think I should give more weight to the end of a customer or consumer experience.

While I am a believer in the edict, 'you only get one chance to make a first impression'.....

This talk by Daniel leaves me more concerned than ever with the fact: You only get one chance to leave a LAST impression!